Colleen is an independent writer and digital consultant with 20 years of communications experience, primarily in the fields of health insurance, health care marketing and e-commerce. Throughout her career, she has developed strategies for website content generated SEO-rich articles, written compelling press releases, and worked with technology teams to build direct-to-consumer products.
Colleen began her professional work life at an educational non-profit, then spent several years at a marketing agency. Since then she has served as Vice President of Communications for HealthCare.com, a health care internet start-up, and Vice President of Marketing and Digital Services for IHC Specialty Benefits, which is a member of The IHC Group, a publicly traded insurance organization.
Colleen’s specialty is serving as an entire marketing department for health insurance and health care startups who need help getting their website or marketing campaigns live. In addition to being a professional writer, UX website consultant and marketing strategist, Colleen can help companies with business and marketing collateral, email campaigns, social media account management and press release distribution.
With an educational background in both journalism and public relations, along with certification in digital marketing, Colleen provides her clients a holistic approach to marketing and communications initiatives. Contact Colleen today to discuss your marketing needs at colleen @ colleenmcguire.com.