Colleen is an independent writer and digital consultant with 20 years of communications experience, primarily in the fields of health insurance, health care marketing and insurtech sales. Throughout her career she has developed strategies for website content, written compelling press releases, and worked with technology teams to build direct-to-consumer products.
Colleen began her professional work life at an educational non-profit, then spent several years at a marketing agency. Since then she has served as Vice President of Communications for HealthCare.com, a health care internet start-up, and Vice President of Marketing and Digital Services for IHC Specialty Benefits, which is a member of The IHC Group, a publicly traded insurance organization.
Colleen’s specialty is creating health insurance and health care content that is compliant by the standards of the Affordable Care Act (ACA), HIPAA and NAIC regulations. In addition to being a professional writer and marketing strategist, Colleen can help companies with business and marketing collateral, email campaigns, social media account management and press release distribution.
With an educational background in both journalism and public relations, along with certification in digital marketing, Colleen provides her clients a holistic approach to marketing and communications initiatives. Contact Colleen today to discuss your marketing needs at colleen @ colleenmcguire.com.