Colleen is an independent consultant with 20 years of communications experience, primarily in health insurance, health care marketing and insurtech marketplaces. Throughout her career, she has developed strategies for website content, worked with technology teams to build direct-to-consumer products and helped organizations stay compliant with industry regulations.
Colleen began her professional work life at an educational non-profit, then spent several years at a marketing agency. Since then she has served as Vice President of Communications for HealthCare.com, a health care internet start-up, and Vice President of Marketing and Digital Services for IHC Specialty Benefits, a member of The IHC Group and a publicly traded insurance organization.
Colleen’s specialty is creating health insurance and health care content that is compliant by the standards of the Affordable Care Act (ACA), HIPAA, NAIC and CMS regulations. In addition to being a professional writer and marketing strategist, Colleen can help companies with regulatory oversight and internal compliance provisions.
With an educational background in both journalism and public relations, along with certification in digital marketing, Colleen provides her clients a holistic approach to communications initiatives. Contact Colleen today to discuss your marketing needs at colleen @ colleenmcguire.com.