Colleen is an independent writer and digital consultant with nearly 20 years of communications experience, primarily in the fields of health insurance, health care and e-commerce. Throughout her career she has developed strategies for website content, generated SEO-rich articles, written compelling press releases, and worked with technology teams to build direct-to-consumer products.
Colleen began her professional work life at an educational non-profit, then spent several years at a marketing agency. Since then she has served as Vice President of Communications for HealthCare.com, a health care internet start-up, and Vice President of Marketing and Digital Services for IHC Specialty Benefits, which is a member of The IHC Group, a publicly traded insurance organization.
Colleen specializes in developing an idea into a robust website with compelling content and easy interface. In addition to being a writer and marketing strategist, Colleen can also provide account executive, project management, business analyst and user experience expertise.
With an educational background in both journalism and public relations, along with certification in digital marketing, Colleen provides her clients a holistic approach to marketing and communications initiatives. Contact Colleen today to discuss your marketing needs at colleen @ colleenmcguire.com.